- WWF Russia
- Our work
- Research, ux/ui design, development
- Launch date
- February 2017
World Wildlife Fund (WWF) is one of the biggest independent conservation organizations which unites around 5 million staunch advocates and operates in more than 100 countries. In 1989 it allocated finances to create a sanctuary in Russia called Bolshoi Arkticheski (Big Arctic). That was the pioneering effort of the Fund in Russia.
Since 2004, the Fund has acquired the status of a Russian national organization. In this country it has over 17,000 followers. More than 30 companies, just like ours, are members of the corporate club and finance WWF Russia projects.
- increase the number of WWF RUSSIA followers
- make information about the Fund public
- raise the profile of this successful conservation organization
- projects fundraising
mass media and companies
The website was created for different target groups: potential and existing Fund supporters and members of the business community, media, resource administrators, applicants.
Everybody has their own agenda. They need different information. For this reason, the new website combines the elements of a corporate website, news portal, and online store, with some pages of the website serving as landings and promo websites.
We gave thought to the design of the website and placed all important sections into the main navigation menu, so that the users can easily find all the information they need.
WWF and businesstraditional parts of the corporate website
How to help?
It is funsections for followers which include the information about projects and ways to give help
Materialsbig section containing press-center information
Regionsinformation about regions we work in and Fund projects was arranged on principles of promo websites
Levels 2 and 3 required breakdown to retain logic. We applied the mechanism of generating menu right from the tree of information block sections. The latter was specifically set up to generate the menu.
Jointly with WWF colleagues, we have done a thorough job preparing, structuring, and placing the great amount of content in accordance with the templates we had developed. To fill just one page on the website, it is necessary we create at least 3 elements of the main part of the page and, additionally, 4 to 12 content and widget elements of the right column. We came up with a variety of widget options, which were to form a single page at different screen resolution. 20,000 elements were created in Bitrix producing more than 500 pages, not including news and publications.
The more information the website posts, the more difficult it is for the administrator to manage it. We set out to make it easier.
We chose 1C-Bitrix as CMS: it is ideal to work with page templates. However, its capacity was not sufficient to handle widgets. Our content managers identified the problem at once when they started moving the information to the new website.
To overcome the difficulty, we developed a special “WIDGET CONSTRUCTOR”, a user-friendly visual editor which allows administrators with minimal knowledge of HTML to create a page out of content widgets. To configure this visual editor with Bitrix editor, we explored 4 architectural solutions until we found the best one.
We solved this problem by using a unique content loading system. It includes not only lazy loading of images, but also the dynamic layout marking and page content. As a result, the user gets information from the website without waiting until the page downloads completely. This is particularly relevant for low speed mobile Internet.
Currently, we are carrying out A/B testing of the new project. We are trying to improve the interface and are preparing a new release, which makes work easier for WWF followers, media, and partner companies.
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