- Plumrose Enterprises Limited
- OUR WORK
- research, ux/ui design, development
- LAUNCH DATE
- February 2017
Nuart concept - sensuality as art. It is style, taste, esthetics. The channel offers the best choice of clips featuring beautiful models. Master classes given by best photographers working in the Nude genre are regular features. Documentaries, backstage photo shoots, and musical videos are also common. Stories of women’s body in art, design and fashion attract large audiences. The content is available in pay TV packets and by subscription.
- Content consistency with the channel
- Rise in subscribers
- Art products sales
- Bringing in new models and authors
The website is primarily for watching videos and viewing photos, so we first thought of creating two themes for the website: daytime and nighttime. After all, the content is specific, and it needs a nice qualitative soft-sell. We had to give up the initial glossy magazine format which is uncharacteristic of website topography and manifold modular grid - the website has a large following and it must be as convenient and easy-to-use as, say, YouTube or Vimeo.
Looking up to global players for inspiration trying to find solutions to the structure, logic, mechanics, we made our content look modern, emphasizing the esthetics and harmony of a large number of media content, which is now easy to navigate. Needless to say, every designer working on the project was in love with it.🍓
On Home Page, we placed a slider featuring free clips. We provided the users with an opportunity to vote for the video they liked. We also told them about the subscription terms and subscription advantages. Our previous version of the website did not offer that.
Now users can subscribe right on Home Page. You can also register in your account. We made it easier to use. Following that you can browse the website.
We made navigation easier, revamping the website structure and creating a logical main menu. All video content is now placed in one section and has convenient filters.
For each video we included information about the model and video creator. Links to corresponding subsections are provided. We added blocks with recommended videos and other works of the author and the model. Users can comment on clips now.
The section “Models” has a convenient name and nickname search. For each model information is given including the number of photos and videos, so that users can quickly assess the available materials.
The section containing information about authors works the same way. To sell brand company calendars and prints we came up with a new section called “Store”. To make a purchase, a registered user just has to fill out a simple form and pay for the order.