GallaDance clubs

GallaDance clubs
Represent a unique type of a dance club offering a dance class, communication with interesting people, and the highest level of service.
CLIENT
GallaDance сlubs
OUR WORK
ux/ui design, development, support, development and running promotion strategies
LAUNCH DATE
March 2016
galladance.ru

Innovation methods and unique format enabled GallaDance clubs to firmly acquire the reputation of leaders in providing dancing services. GallaDance today is 13 dance clubs, 5 of them in Moscow, the other 8 in other cities of Russia and Kazakhstan (Alma-Ata).

The clubs feature all popular dances: European, Latin-American ballroom dancing, Argentinean tango, the Caribbean dancing, classical, swing, oriental, modern, Zumba®, and many others.

GOALS
  • Attracting new clients
  • Raising club card sales
  • Brand promotion
  • Franchise sales
UX/UI DESIGN
In the beginning, we studied the client’s tasks, saw the club work, and analyzed the existing website. We outlined users’ interest groups, their needs, and options to meet their requirements. We studied our business rivals’ solutions to similar projects. The Analysis resulted in creating the website architecture, interactive prototype, and concept of design.
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Konstantin Sokolov
GallaDance clubs are elitist clubs for “insiders”, where dances constitute only a part of what you get besides good company, meeting new people, and acquiring new interests. It is this ambience that we wanted to convey in the new version of the design. Corporate colors of the club - two bright purple colors - are used as accident colors, the basis being dark tones, and white, of course. This combination along with thorough typography enabled us to achieve the goal in rendering the genuine look & feel.
Konstantin Sokolov
ART DIRECTOR
GallaDance clubs give you an opportunity to look at life from a different angle, discover the world of dance. We decided to depart from a trite rendering of dance content-swiftly-moving waltzing couples, the dancers’ fit of passion, energetic movements to jazz-funk…To illustrate every dance direction, we chose the music instruments which play the leading role in the rhythm of this dance, which set the pace and give certain identity to each dance.
European Program - Viennese Waltz
Classic Dances - Body Ballet
Swing Dance - Lindy Hop
Dance Fitness — Stretching
Oriental Dance — Belly dance
Latin-American Program - Jive
American Smooth — Waltz
Classic Dances — Contemporary
Caribbean Mix — Merengue
Modern Dances — Hip-Hop
01/10
European Program - Viennese Waltz
02/10
Classic Dances - Body Ballet
03/10
Swing Dance - Lindy Hop
04/10
Dance Fitness — Stretching
05/10
Oriental Dance — Belly dance
06/10
Latin-American Program - Jive
07/10
American Smooth — Waltz
08/10
Classic Dances — Contemporary
09/10
Caribbean Mix — Merengue
10/10
Modern Dances — Hip-Hop
CHOOSING THE CARD SERVICE
The service “Build your Card” was created with particular thoroughness to give users an opportunity to choose exactly what they want from the club. Users find it convenient. The card shows how much each chosen item costs.
Mobile traffic increased by 35%
Detailed, thoughtful design fits any screen size of users’ mobile gadgets without limiting the website capacity and convenience. The website loads fast, even at a low mobile Internet speed.
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Technically sound decisions enabled us to make up a convenient club schedule which works wonderfully on all types of gadgets: tablets with different screens and of different varieties, cell phones. For example, we achieved a high schedule speed for gadgets with a low Internet speed, such as EDGE or 3G.
OLEG BAKAYEV
HEAD OF CODERS’ TEAM
RESULTS
34,25%
website visits increased by
6,59%
conversion increased by
3,37%
duration increased by
-3,24%
bounce rate dropped by
5,79%
load speed of the website increased by